BBAM-101: Marketing Practices and Management – Unit 1

Marketing Practices and Management: Unit 1

Objectives: Introduction Marketing – Definition, Concepts Significance & functions of Marketing, Approaches to the study of
Marketing, Relevance of Marketing in a developing economy. Role & functions of Marketing Manager.

Materials:

Relevant content on Introduction to Marketing is available here.

Approaches to the Study of Marketing are listed here.

Roles and Functions of a Marketing Manager are listed here.

Questions:

1. Write a note on the Marketing Concepts under which Organizations conduct their Marketing Activity
2. Write a note on the Approaches to the Study of Marketing
3. Write a note on the Roles and Functions of a Marketing Manager