BBAM-101 Marketing Practices and Management
The learning units for this course are listed below:
| Unit | Objectives |
| 1 | Introduction Marketing – Definition, Concepts Significance & functions of Marketing, Approaches to the study of Marketing, Relevance of Marketing in a developing economy. Role & functions of Marketing Manager [Link] |
| 2 | Types of Marketing Tele Marketing, E-Marketing-Service Marketing, Rural Marketing-feature & importance suggestion for improvement of Rural Marketing, Marketing Planning & strategies. Digital Marketing |
| 3 | Marketing Mix Meaning – Product mix, Product concept, Product life Cycle – Product Simplifications – Decertification Elements. Price mix – factors, Methods, Importance. |
| 4 | Types of Channels- Factors influencing channels, Elements of Promotion Mix – Sales Promotion System. Recent Trends in Promotion Sale. Advertising – Role of Advertising. |
| 5 | Market Segmentation- Meaning, Definition, Different ways to Segmentation, Essential of effective Market Segmentation. |
| 6 | Marketing Information System & Marketing Research Concept & components of a Marketing Information System – Marketing Research – Meaning & scope – marketing research procedure – types & techniques of Marketing Research |