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BBAM-102 Principles and Practices of Management The learning units for this course are listed below: Unit Objectives 1 Management: Meaning, Definition, Nature & Scope ofManagement Process, Role & Importance of Manager, Levelsof Management, Management- Art or Science, Managementas a Profession. [Link] 2 Evolution of Management Thought: Contribution ofF.W. Taylor, Henry Fayol, Elton Mayo, Chester Bernard, … Read more

BBAM-101 Marketing Practices and Management The learning units for this course are listed below: Unit Objectives 1 Introduction Marketing – Definition, Concepts Significance &functions of Marketing, Approaches to the study of Marketing, Relevance of Marketing in a developing economy. Role & functions of Marketing Manager [Link] 2 Types of Marketing Tele Marketing, E-Marketing-ServiceMarketing, Rural Marketing-feature … Read more

BBA Syllabus The BBA Syllabus along with links to useful materials is shared below Semester 1 S.No Course Code Course Name 1 BBAP-101 Marketing Practices and Management [Link] 2 BBAM-102 Principles and Practices of Management [Link] 3 BBAL-103 Commercial Law 4 BBAE-104 Micro Economics 6 DBLH-101 Hindi 7 DBHY-101 Health & Wellness, Yoga, Sports

Management Principles and Organization Behaviour: Unit 1 Objectives: explain different meanings of the word management; distinguish between management and administration; define management and list out its features; explain the science and art of management; enumerate the activities under each managerial function & describe the direct and indirect elements of corporate environment and barriers to social … Read more

Principles and Practices of Management: Unit 1 Objectives: Management: Meaning, Definition, Nature & Scope of Management Process, Role & Importance of Manager, Levelsof Management, Management- Art or Science, Management as a Profession Materials: The relevant material is available here. Questions:

Marketing Practices and Management: Unit 1 Objectives: Introduction Marketing – Definition, Concepts Significance & functions of Marketing, Approaches to the study ofMarketing, Relevance of Marketing in a developing economy. Role & functions of Marketing Manager. Materials: Relevant content on Introduction to Marketing is available here. Approaches to the Study of Marketing are listed here. Roles … Read more